William McDonough
Author
Language
English
Formats
Description
"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human...
2) The upcycle
Author
Publisher
North Point Press, a division of Farrar, Straus and Giroux
Pub. Date
[2013]
Language
English
Author
Language
English
Description
McDonough describes what is meant by the idea of "Cradle to Cradle," and says "Things are designed to either go back to biology or back to technology without contaminating each other." He tells us that we can and must design things to go back into an intelligent material pool for human benefit without contaminating the environment.
Author
Language
English
Description
The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, the most consequential ecological manifesto of our time. Now, drawing on the lessons gained from ten years of putting the cradle-to-cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just reuse resources with greater effectiveness; we actually...